HomepageAndrew Rico · Shopify eCommerce Architect
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Shopify Architecture & Growth AuditA clear picture of how your store is built today and what to fix first. Store Architecture & BuildAn architecture plan first, then a store built on it. Plus & Checkout SprintA focused sprint on checkout and Shopify Functions. Growth RetainerA set number of hours each month to keep the store improving. Compare all services →

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Recent articles on Shopify and ecommerce.

Shopify PlatformWhat Is a Shopify Developer? Roles, Skills and How to Hire One DevelopmentWeb Development in 2026: A Practical Guide for Ecommerce Teams DevelopmentFrontend vs. Backend in Ecommerce: How They Work Together on Shopify Read the latest →

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    GA4

    1 article on GA4.

    • Marketing & Growth 6 min read

      Shopify Analytics vs GA4: Attribution and the Reports That Actually Matter

      Shopify and GA4 will never agree, and they don't need to. Use each one for what it measures well, and learn which attribution model you're looking at.

      Read article →

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    Andrew Rico · Shopify eCommerce ArchitectAndrew Rico · Shopify eCommerce Architect: site links and contact details.
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    Let's plan your store

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    • andrew@andrewrico.com
    • Fort Lauderdale, Florida, USA

    Hey 👋 Questions about your Shopify store? Ask me anything.

    Andrew Rico AI replies · Shopify Architect

    Automated answers from my site, in my words. For anything specific, message me.