What's still Plus-only
Many features that used to be Plus-only, including B2B basics, Shopify Flow and public apps built on Shopify Functions, are now on lower plans. The gap is narrower than it was, so a lot of Plus vs non-Plus advice online is out of date.
What still justifies Plus is checkout customization on the information, shipping and payment steps, custom apps with Functions, unlimited B2B catalogs, expansion stores, multi-entity selling and higher API limits. Upgrade when a specific constraint is costing you money, not when you hit a revenue number.
Plus features that still matter
Checkout steps
Checkout UI extensions on the information, shipping and payment steps.
Custom Functions
Custom apps containing Function APIs for logic no public app covers.
B2B at scale
Unlimited catalogs and company-specific pricing.
Stores and limits
Expansion stores, multi-entity selling and higher API call limits.
Getting value from Plus
Before and after the upgrade
Run the cost-of-constraints math
Annual Plus cost, minus what it replaces and processing savings, plus the revenue a blocked capability is worth.
Audit your apps
List which apps Plus features replace before the first invoice.
Map checkout
Every checkout customization you want, built as checkout UI extensions or Functions.
Decide store structure
One store with Markets, or expansion stores, plus staff permissions and B2B setup.
How to work together
The audit answers whether to upgrade; the sprint puts Plus to work.
Entry offer
Shopify Architecture & Growth Audit
For: Entrepreneurs and growing brands
A clear picture of how your store is built today and what to fix first.
What's included
- Store architecture review: theme, data model, app stack, integrations and checkout
- Speed, UX/CRO and SEO review
- AI search and AI shopping readiness: product data, structured data and crawler settings
- Architecture diagram plus a prioritized fix list
- 30-minute walkthrough call
- Pricing
- Fixed price
- Price
- $1,500
Shopify Plus
Plus & Checkout Sprint
For: Shopify Plus brands
A focused sprint on checkout and Shopify Functions.
What's included
- Checkout Extensibility
- Shopify Functions for discounts, shipping and payments
- Shopify Scripts to Functions migration
- Pricing
- Per sprint
- Price
- $4,500 (2 weeks)
FAQ
Common questions
Is there a revenue threshold for Shopify Plus?
Shopify doesn't publish one. Upgrade based on the constraints you hit, not a revenue figure.
Can I customize checkout without Shopify Plus?
Partly. Every plan can brand checkout and add app blocks to the Thank you and Order status pages. Custom UI on the information, shipping and payment steps requires Plus.
Do I need Plus for B2B wholesale?
Not for the basics. Basic, Grow and Advanced include company profiles, net terms, volume pricing and up to three catalogs. Plus is needed for unlimited catalogs and company-specific pricing.
Keep reading
Related specialties and guides
Related specialties
Shopify Functions Expert
Custom discount, delivery, payment and validation logic after Scripts.
Shopify Checkout Expert
Checkout Extensibility, checkout UI extensions and the move from Scripts to Functions.
Shopify B2B Expert
Wholesale on native Shopify B2B, blended or separate store.
