What a Shopify expert does for your store

Shopify hosts the store, runs checkout and keeps the platform secure. The work that decides whether a store scales happens inside the extension points Shopify provides: the theme, apps, checkout extensions, Shopify Functions and integrations with the rest of your business.

I work as an architect first. Before any code is written, I write down how the store should be built and why: the data model, the app stack, integrations, Markets and checkout. Then I build on that plan and measure the result after launch.

I'm based in Fort Lauderdale, Florida, on US Eastern Time. I meet South Florida brands in person when that helps, and I work remotely with brands everywhere else.

How I work

  • Audit

    I review how your store is built today: theme, data, apps, integrations, checkout, speed and UX.

  • Architecture plan

    I write down how the store should be built and why, before any code is written.

  • Build

    I build the store on that plan and test it before launch.

  • Measure

    After launch we track the agreed numbers and decide what to improve next.

Native first, custom where it pays

How I decide what to build

  1. Check what Shopify does natively

    Shopify now covers jobs that used to need apps or custom code, from bundles and order value limits to basic B2B. Native features have no app fee and no maintenance.

  2. Then check the App Store

    A well-reviewed public app is often the right answer. Many apps package Shopify Functions and work on every plan.

  3. Build custom only for what's unique

    Pricing tied to your ERP data, complex eligibility rules or B2B contract terms usually need a custom build. That's where architecture work pays off.

  4. Leave it maintainable

    Work happens on a development theme with version control, and anything custom comes with documentation your team can use after handoff.

How to work together

Four ways to work together. Pick the one that fits where your store is today.

  • Entry offer

    Shopify Architecture & Growth Audit

    For: Entrepreneurs and growing brands

    A clear picture of how your store is built today and what to fix first.

    What's included

    • Store architecture review: theme, data model, app stack, integrations and checkout
    • Speed, UX/CRO and SEO review
    • AI search and AI shopping readiness: product data, structured data and crawler settings
    • Architecture diagram plus a prioritized fix list
    • 30-minute walkthrough call
    Pricing
    Fixed price
    Price
    $1,500

  • Build

    Store Architecture & Build

    For: Entrepreneurs launching, brands replatforming or on old themes

    An architecture plan first, then a store built on it.

    What's included

    • Architecture plan: data model, apps, integrations and Markets
    • Online Store 2.0 theme build
    • Data migration
    • Launch QA
    Pricing
    Fixed price, from
    Price
    $8,000

  • Shopify Plus

    Plus & Checkout Sprint

    For: Shopify Plus brands

    A focused sprint on checkout and Shopify Functions.

    What's included

    • Checkout Extensibility
    • Shopify Functions for discounts, shipping and payments
    • Shopify Scripts to Functions migration
    Pricing
    Per sprint
    Price
    $4,500 (2 weeks)

  • Ongoing

    Growth Retainer

    For: Brands with steady traffic

    A set number of hours each month to keep the store improving.

    What's included

    • CRO tests
    • New sections and features
    • Speed work
    • Maintenance
    Pricing
    Monthly
    Price
    $2,500/month for 20 hours
All services

FAQ

Common questions

Is a Shopify expert the same as a Shopify developer?

There's overlap. A Shopify developer builds themes, apps, extensions and integrations. As a Shopify eCommerce Architect I also decide how those pieces fit together before anything is built, and I build them.

Do you only work with Florida businesses?

No. I'm based in Fort Lauderdale and can meet South Florida brands in person, but most of my work runs remotely, so I work with brands anywhere in the US.

Do I need Shopify Plus?

Many stores run well on standard Shopify. Plus still matters for checkout customization on the information, shipping and payment steps, custom apps with Shopify Functions, and B2B at scale. The audit is a good way to find out which plan fits your store.

How long does a project take?

It depends on the scope, and you get a timeline with the quote before work starts. An audit usually takes 1 to 2 weeks and a store build 6 to 10 weeks.

Where I work and what I specialize in

Where I work

In person in South Florida, remote everywhere else.

What I specialize in

The parts of Shopify I work on most.

Planning a build, a migration or a replatform?

Start with a 20-minute architecture call.

Send a message