Ongoing work, without a full-time hire

Once a store is live, the work doesn't stop: tests to run, new sections for campaigns, apps to review, speed to protect. The Growth Retainer gives you a set number of hours each month for that work without hiring a full-time developer.

Denver is two hours behind Eastern Time. A 9 AM call in Denver is 11 AM in Fort Lauderdale, so we have most of the day in common. I don't have an office in Denver; the retainer runs remotely.

The retainer at a glance

  • 20 hours a month

    $2,500 a month.

  • One running list

    We keep one prioritized list of requests and work through it each month.

  • Two hours apart

    Mountain and Eastern Time share most of the working day.

What retainer hours go to

Growth Retainer

  1. CRO tests

    Changes to product pages, collections and cart, tested and measured.

  2. New sections and features

    Sections and blocks for campaigns and launches that your team can reuse in the theme editor.

  3. Speed work

    Keeping Core Web Vitals healthy as apps and features are added.

  4. Maintenance

    App reviews, API version updates for custom code, and fixes when something breaks.

The store behind the storefront

Build around how your customers shop.

A Shopify project is more than a new homepage. Your catalog, navigation, product pages, cart, and operations need to work together. I start with what you sell, how customers choose, and where your team spends time working around the store.

Whether you sell from one city or serve customers across several regions, the scope starts with your store and customers. A focused review can help separate a theme problem from a product-content gap, an integration issue, or a process that needs to change.

  • 01 · Product discovery

    Help shoppers find the right product

    Plan collections, navigation, search, and filters around the questions customers bring to your catalog. Product attributes, variants, and merchandising should make choices clearer on mobile as well as desktop.

  • 02 · Buying confidence

    Make product pages do more of the work

    Bring the information customers need into the buying journey: product details, variant selection, delivery information, and clear next steps. Review the path from product page to cart for confusing interactions and missing context.

  • 03 · Shopify architecture

    Choose a store structure your team can maintain

    Define reusable theme sections, product data, and app responsibilities before adding more code. For a migration or rebuild, map the catalog, existing URLs, content, and integration dependencies before deciding what to carry forward.

  • 04 · Ecommerce operations

    Connect the storefront to what happens after purchase

    Map how inventory, orders, fulfillment, email, and reporting fit into the store. Identify manual handoffs and overlapping apps, then agree which connections belong in the project and how to test them.

A practical plan for your next Shopify project

Start with the business problem, agree on a manageable scope, and check the buying journey before launch.

  1. Understand the store

    Share your store URL, what you sell, and the problem you want to solve. For an existing store, useful context includes customer questions, operational friction, and the data you already have.

  2. Choose what to change first

    Decide whether the next step is an audit, a focused improvement, or a larger build. Document the theme, app, content, and integration decisions so the scope is clear before implementation.

  3. Review the complete journey

    Check collection browsing, product selection, cart behavior, and the relevant checkout and order handoffs. Include mobile use and the tasks your team needs to manage after launch.

I’m based in Fort Lauderdale and work remotely. Share your location and preferred working hours so we can discuss how to collaborate.

How to work together

The same four offers for Denver brands, with fixed prices up front.

  • Entry offer

    Shopify Architecture & Growth Audit

    For: Entrepreneurs and growing brands

    A clear picture of how your store is built today and what to fix first.

    What's included

    • Store architecture review: theme, data model, app stack, integrations and checkout
    • Speed, UX/CRO and SEO review
    • AI search and AI shopping readiness: product data, structured data and crawler settings
    • Architecture diagram plus a prioritized fix list
    • 30-minute walkthrough call
    Pricing
    Fixed price
    Price
    $1,500

  • Build

    Store Architecture & Build

    For: Entrepreneurs launching, brands replatforming or on old themes

    An architecture plan first, then a store built on it.

    What's included

    • Architecture plan: data model, apps, integrations and Markets
    • Online Store 2.0 theme build
    • Data migration
    • Launch QA
    Pricing
    Fixed price, from
    Price
    $8,000

  • Shopify Plus

    Plus & Checkout Sprint

    For: Shopify Plus brands

    A focused sprint on checkout and Shopify Functions.

    What's included

    • Checkout Extensibility
    • Shopify Functions for discounts, shipping and payments
    • Shopify Scripts to Functions migration
    Pricing
    Per sprint
    Price
    $4,500 (2 weeks)

  • Ongoing

    Growth Retainer

    For: Brands with steady traffic

    A set number of hours each month to keep the store improving.

    What's included

    • CRO tests
    • New sections and features
    • Speed work
    • Maintenance
    Pricing
    Monthly
    Price
    $2,500/month for 20 hours
All services

FAQ

Common questions

Do you need to visit our office?

No. Shopify work runs in the store admin, the code and development themes, so it works remotely. I'm based in Fort Lauderdale, Florida, and don't have an office in your city.

What's the time difference?

Two hours. Denver is on Mountain Time and I'm on Eastern Time, so a 9 AM call for you is 11 AM for me.

Can I start with a retainer, or do I need an audit first?

Either works. If you don't have a clear list of what to improve, an audit gives you one. If you do, a retainer can start from that list.

Shopify specialties

Related specialties

← Back to Shopify Expert: every location and specialty

Running a Denver brand on Shopify?

Book a 20-minute architecture call to plan the first month.

Send a message