Start with an audit

Stores that have been live for a few years tend to collect apps, theme patches and integrations that nobody fully owns any more. Before you redesign, replatform or add another app, it's worth knowing how the store is actually built today.

The Shopify Architecture & Growth Audit is a fixed-price review of your theme, data model, app stack, integrations, checkout, speed, UX and SEO. You get an architecture diagram, a prioritized fix list and a walkthrough call. For West Palm Beach brands, that walkthrough can happen in person.

The audit at a glance

  • Fixed price

    $1,500, agreed before work starts.

  • 1 to 2 weeks

    The usual time from access to findings.

  • In-person walkthrough

    Optional for Palm Beach County brands. Remote for everyone else.

What the audit looks at

Shopify Architecture & Growth Audit

  1. Architecture

    Theme, data model, app stack, integrations and checkout: what each piece does and whether it should.

  2. Speed

    Core Web Vitals from real visits, and the theme, image, font and app issues behind them.

  3. UX, CRO and SEO

    Where shoppers get stuck, and what search engines see.

  4. Deliverables

    An architecture diagram, a prioritized fix list and a 30-minute walkthrough call.

The store behind the storefront

Build around how your customers shop.

A Shopify project is more than a new homepage. Your catalog, navigation, product pages, cart, and operations need to work together. I start with what you sell, how customers choose, and where your team spends time working around the store.

Whether you sell from one city or serve customers across several regions, the scope starts with your store and customers. A focused review can help separate a theme problem from a product-content gap, an integration issue, or a process that needs to change.

  • 01 · Product discovery

    Help shoppers find the right product

    Plan collections, navigation, search, and filters around the questions customers bring to your catalog. Product attributes, variants, and merchandising should make choices clearer on mobile as well as desktop.

  • 02 · Buying confidence

    Make product pages do more of the work

    Bring the information customers need into the buying journey: product details, variant selection, delivery information, and clear next steps. Review the path from product page to cart for confusing interactions and missing context.

  • 03 · Shopify architecture

    Choose a store structure your team can maintain

    Define reusable theme sections, product data, and app responsibilities before adding more code. For a migration or rebuild, map the catalog, existing URLs, content, and integration dependencies before deciding what to carry forward.

  • 04 · Ecommerce operations

    Connect the storefront to what happens after purchase

    Map how inventory, orders, fulfillment, email, and reporting fit into the store. Identify manual handoffs and overlapping apps, then agree which connections belong in the project and how to test them.

A practical plan for your next Shopify project

Start with the business problem, agree on a manageable scope, and check the buying journey before launch.

  1. Understand the store

    Share your store URL, what you sell, and the problem you want to solve. For an existing store, useful context includes customer questions, operational friction, and the data you already have.

  2. Choose what to change first

    Decide whether the next step is an audit, a focused improvement, or a larger build. Document the theme, app, content, and integration decisions so the scope is clear before implementation.

  3. Review the complete journey

    Check collection browsing, product selection, cart behavior, and the relevant checkout and order handoffs. Include mobile use and the tasks your team needs to manage after launch.

I’m based in Fort Lauderdale and work remotely. Share your location and preferred working hours so we can discuss how to collaborate.

How to work together

The same four offers for West Palm Beach brands, with fixed prices up front.

  • Entry offer

    Shopify Architecture & Growth Audit

    For: Entrepreneurs and growing brands

    A clear picture of how your store is built today and what to fix first.

    What's included

    • Store architecture review: theme, data model, app stack, integrations and checkout
    • Speed, UX/CRO and SEO review
    • AI search and AI shopping readiness: product data, structured data and crawler settings
    • Architecture diagram plus a prioritized fix list
    • 30-minute walkthrough call
    Pricing
    Fixed price
    Price
    $1,500

  • Build

    Store Architecture & Build

    For: Entrepreneurs launching, brands replatforming or on old themes

    An architecture plan first, then a store built on it.

    What's included

    • Architecture plan: data model, apps, integrations and Markets
    • Online Store 2.0 theme build
    • Data migration
    • Launch QA
    Pricing
    Fixed price, from
    Price
    $8,000

  • Shopify Plus

    Plus & Checkout Sprint

    For: Shopify Plus brands

    A focused sprint on checkout and Shopify Functions.

    What's included

    • Checkout Extensibility
    • Shopify Functions for discounts, shipping and payments
    • Shopify Scripts to Functions migration
    Pricing
    Per sprint
    Price
    $4,500 (2 weeks)

  • Ongoing

    Growth Retainer

    For: Brands with steady traffic

    A set number of hours each month to keep the store improving.

    What's included

    • CRO tests
    • New sections and features
    • Speed work
    • Maintenance
    Pricing
    Monthly
    Price
    $2,500/month for 20 hours
All services

FAQ

Common questions

Can you review my store in person?

The review itself happens in the store admin and the code, so it's remote. The walkthrough of the results can be in person for brands in the West Palm Beach area.

What happens after the audit?

You keep the fix list and can act on it with your own team. If you want help, the fixes usually map to a store build, a Plus & Checkout Sprint or the Growth Retainer.

How long does the audit take?

Usually 1 to 2 weeks.

Shopify specialties

Related specialties

← Back to Shopify Expert: every location and specialty

Not sure what to fix first?

Book a 20-minute architecture call and we'll see if an audit is the right start.

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